What Is SEO and Why Is It Important For Business

What Is SEO and Why Is It Important For Business

Search Engine Optimization in 2022 Any marketer knows your digital real estate is only as valuable as it is visible. In an internet landscape with thousands of options available from every SERP, how do you connect with the people who want what you have to offer?  Search Engine Optimization or...

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Hiring a Marketing Consultant? (Read This First!)

Hiring a Marketing Consultant? (Read This First!)

For many small businesses, outsourcing SEO services doesn't fit within their budget so hiring a marketing consultant is the next best option. The right marketing consultant can make all the difference when it comes to achieving your goals. That's why we've put together this comprehensive guide to...

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SEO Vs. SEM | What You Need To Understand

SEO Vs. SEM | What You Need To Understand

SEO Vs. SEM | What's the difference? In the wild and ever-changing world of digital marketing, it’s hard to know what’s best for your site, particularly when every advertiser claims to have the perfect tool for your needs.  To avoid falling prey to a sales pitch, you must understand the strategies...

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Sales Vs. Marketing | What’s the Difference?

Sales Vs. Marketing | What’s the Difference?

Sales vs. marketing. What's the difference and how can understanding each help you in both areas? First up, let's dive in with a sales and marketing definition.  Sales Vs. Marketing Marketing refers to brand awareness campaigns and lead generation. Sales focus on closing the deal and converting a...

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Attract Clients Online with Value-based Selling

Attract Clients Online with Value-based Selling

ABC's of Sales When you think of sales, value-based selling probably doesn't come to mind. Most people might think of the famous ABC's of sales method. Always Be Closing! While the Glengarry Glen Ross method might inspire you, it is a few steps short of a coherent sales plan. The point of any...

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