The Definition of Brand Personality

The Definition of Brand Personality

And How to Develop It

"A brand personality is similar to that of a person’s. It is the combination of human characteristics or qualities that form the brand’s distinctive character."

"A brand personality is similar to that of a person’s. It is the combination of human characteristics or qualities that form the brand’s distinctive character."

"Be consistent with your brand's personality across all mediums and platforms in order to be truly effective."

"Be consistent with your brand's personality across all mediums and platforms in order to be truly effective."