HELLO, I´M KATHY, HEALTH AND WELLNESS COACH

we help people around the world live better, one simple lifestyle change at a time.

Your bio introducing yourself. Nori grape silver beet broccoli kombu beet greens fava bean potato quandong celery. Bunya nuts black-eyed pea prairie turnip leek lentil turnip greens parsnip. Sea lettuce lettuce water chestnut eggplant winter purslane fennel azuki bean earthnut pea sierra leone bologi leek soko chicory celtuce parsley jícama salsify.

Celery quandong swiss chard chicory earthnut pea potato. Salsify taro catsear garlic gram celery bitterleaf wattle seed collard greens nori. Grape wattle seed kombu beetroot horseradish carrot squash brussels sprout chard.

Grape wattle seed kombu beetroot horseradish carrot squash brussels sprout chard.

Your bio introducing yourself. Nori grape silver beet broccoli kombu beet greens fava bean potato quandong celery. Bunya nuts black-eyed pea prairie turnip leek lentil turnip greens parsnip. Sea lettuce lettuce water chestnut eggplant winter purslane fennel azuki bean earthnut pea sierra leone bologi leek soko chicory celtuce parsley jícama salsify.

Celery quandong swiss chard chicory earthnut pea potato. Salsify taro catsear garlic gram celery bitterleaf wattle seed collard greens nori. Grape wattle seed kombu beetroot horseradish carrot squash brussels sprout chard.

Grape wattle seed kombu beetroot horseradish carrot squash brussels sprout chard.

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SEO agency owner Geneva Bell wearing a pink sweater with metal hearts in the background.

Greetings, I'm Geneva.

I’m a website marketing and SEO consultant with over a decade of experience helping organizations create clearer, more effective digital presences.

My work focuses on how websites communicate—both to people and to modern search systems. I help organizations improve website clarity, visibility, and performance through thoughtful strategy, SEO best practices, and an understanding of how AI-driven search is changing discovery.

My Approach

I believe effective website marketing starts with clarity.

Before tactics, tools, or trends, a website must clearly explain:

  • What you do

  • Who you serve

  • Why it matters

  • What the next step should be

My approach is strategic and consultative. Rather than jumping straight into execution, I help identify what’s working, what’s unclear, and what should be prioritized—so efforts are focused, intentional, and aligned with your goals.

my story

From Traditional Marketing to Modern Search

My background spans both traditional and digital marketing. I began my career working with dealerships and organizations using print advertising, radio, television, and outdoor media—learning the fundamentals of messaging, audience targeting, and conversion long before digital marketing became dominant.

That foundation later led me to establish Pave SEO, where I deepened my focus on website strategy, search optimization, and long-term visibility. Today, my work centers on how content and site structure are interpreted by both search engines and AI-driven discovery tools. This perspective allows me to bridge foundational marketing principles with modern search realities.

What to expect

What Working With Me Looks Like

Strategic Guidance

I act as a strategic partner, not just a service provider. My role is to help you make informed decisions about your website and visibility—whether that means refining messaging, improving structure, or planning next steps.

Forward-Looking, Not Trend-Driven

Search continues to evolve, but clarity remains constant. I stay informed on changes in search technology and AI-assisted discovery while focusing on strategies that hold long-term value.

Thoughtful Collaboration

When additional expertise is needed, I collaborate with trusted specialists. This ensures work remains focused, efficient, and aligned—without unnecessary complexity.

The Goal

My goal is simple: to help your website work as a clear, effective marketing asset that supports visibility, trust, and growth.

If you’re looking for a thoughtful, strategic approach to website marketing and SEO—one grounded in clarity rather than hype—you’re in the right place.

My Wellness Philosophy
Simple Ways To Feel Your Best…

Nourish

If you want to be healthy, you need to make sure you are set up to be healthy. The best place to start is in the kitchen, by throwing out all processed and refined foods

Rest

Rest is vital for better mental health, increased concentration and memory, a healthier immune system, reduced stress, improved mood and even a better metabolism.

Manage Stress

Stress wreaks havoc on the body, and is a causative factor to numerous health issues. Finding ways to deal with stress more effectively is a crucial part of my lifestyle.

Move the body

Exercise is so important, it gets energy flowing around your body, calms your mind, boosts your metabolism and releases natural endorphins to make you feel amazing. 

Beauty Habits

Beauty is not only about genetics. The way we look also depends on our habits. Some of us have a habit of drinking a glass of water in the morning, while others never skip even one stage of a multi-step skin care system.

Minset

Mindset will take control of these unconscious thought patterns and create new, positive mental behaviours that will help you become the person you want to be.

a few more

FUN FACTS THINGS ABOUT ME

IF I WASN´T A COACH..

I’d probably still be a journalist. I really did love building a relationship with the community and chasing down stories.

MY FAV MUSIC BANDS..

I have always loved music since I was young . My favorite bands are The National, The Killers and Queen. 

I´M MOST THANKFUL FOR...

My family! My husband, brothers and parents are absolutely everything to me. Plus, I can’t forget about my team!

I LOVE EAT..

Literally anything Mediterranean food, sushi wit avocado and Mexican food.

IDEAL VACATION

Anywhere with good people and good food. Even better if I can travel with just a carry-on.

MY PASSION

Teaching women that they can create anything they want, and making healthy living as enjoyable as possible as a close second.

take the next step..

It is time to stop sabotaging your health and start believing in yourself

It is time to stop making excuses and start making moves

Learn how we can work together

Working together is SO EASY, and there’s a package for exactly what you need right now! Take a look at

Book a free discovery call

Think health coaching is the next step to up level your life? Find out if we’re a good fit, no strings attached!

GENIUS MOVE!

You'll get inspiration, motivation, brilliant business and online marketing insights and other VIP resources you won't get anywhere else.

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