SEO agency owner Geneva Bell wearing a pink sweater with metal hearts in the background.

Greetings, I’m Geneva.

I’m a website marketing and SEO consultant with over a decade of experience helping organizations create clearer, more effective digital presences.

My work focuses on how websites communicate—both to people and to modern search systems. I help organizations improve website clarity, visibility, and performance through thoughtful strategy, SEO best practices, and an understanding of how AI-driven search is changing discovery.

My Approach

I believe effective website marketing starts with clarity.

Before tactics, tools, or trends, a website must clearly explain:

  • What you do

  • Who you serve

  • Why it matters

  • What the next step should be

My approach is strategic and consultative. Rather than jumping straight into execution, I help identify what’s working, what’s unclear, and what should be prioritized—so efforts are focused, intentional, and aligned with your goals.

my story

From Traditional Marketing to Modern Search

My background spans both traditional and digital marketing. I began my career working with dealerships and organizations using print advertising, radio, television, and outdoor media—learning the fundamentals of messaging, audience targeting, and conversion long before digital marketing became dominant.

That foundation later led me to establish Pave SEO, where I deepened my focus on website strategy, search optimization, and long-term visibility. Today, my work centers on how content and site structure are interpreted by both search engines and AI-driven discovery tools. This perspective allows me to bridge foundational marketing principles with modern search realities.

What to expect

What Working With Me Looks Like

Strategic Guidance

I act as a strategic partner, not just a service provider. My role is to help you make informed decisions about your website and visibility—whether that means refining messaging, improving structure, or planning next steps.

Forward-Looking, Not Trend-Driven

Search continues to evolve, but clarity remains constant. I stay informed on changes in search technology and AI-assisted discovery while focusing on strategies that hold long-term value.

Thoughtful Collaboration

When additional expertise is needed, I collaborate with trusted specialists. This ensures work remains focused, efficient, and aligned—without unnecessary complexity.

The Goal

My goal is simple: to help your website work as a clear, effective marketing asset that supports visibility, trust, and growth.

If you’re looking for a thoughtful, strategic approach to website marketing and SEO—one grounded in clarity rather than hype—you’re in the right place.

GENIUS MOVE!

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