Big News!
PAVE SEO Is Now Part of GenevaBell.com
Looking for PAVE SEO?
You’re in the right place.
The strategy, expertise, and services behind PAVE SEO didn’t disappear—they’ve evolved. I now offer this work directly through my personal consulting practice, allowing for a more hands-on, strategic approach to website marketing and search optimization.
PAVE SEO was created to help businesses improve website visibility, performance, and clarity through practical, results-driven SEO and web strategy.
As search, technology, and client needs have changed, my work has expanded beyond traditional SEO into website marketing and AI-enhanced search optimization. Consolidating PAVE SEO under GenevaBell.com allows me to better reflect the full scope of services I provide today—while maintaining continuity with past work.
All core services previously offered through PAVE SEO are still available.
the foundation
What PAVE SEO Was Known For
PAVE SEO supported organizations with:
- Search engine optimization (SEO)
- SEO-informed website design and structure
- Website audits and performance optimization
- Capability statements and government-ready digital presence
- Strategic website content planning
That foundation remains central to my work.
responsive and agile
How the Work Has Evolved
Search is no longer limited to traditional search engines alone. AI-driven tools, generative search results, and large language models now influence how people discover businesses online.
Today, my focus includes AI-enhanced SEO and website marketing, which means helping businesses optimize not only for rankings—but for visibility, clarity, and relevance across modern search experiences.
This includes:
- AI-assisted SEO strategy
- Optimization for AI-driven and generative search results
- Website structure and content clarity for AI indexing and understanding
- Search Experience Optimization (SXO), combining SEO with user experience
- Website marketing strategies that support both traffic and conversions
The goal is not “more traffic” for its own sake—but better visibility to the right audience.
Where to Go Next
If you’re looking for specific services previously associated with PAVE SEO, you can find them here:
Website Design Services
Strategic website design focused on clarity, structure, and usability. Each site is built to clearly communicate your offerings, support your goals, and create a strong foundation for visibility, trust, and long-term performance.
SEO for AI-Driven Search
Search optimization designed for today’s evolving search landscape. This approach focuses on clear content structure, plain-language explanations, and visibility across both traditional search engines and AI-driven discovery tools.
If you’re interested in working together or want to discuss your website’s visibility and performance, you can reach out directly through GenevaBell.com.
Where to Go Next
Continuing the Same Philosophy
PAVE SEO was built on clear strategy, practical execution, and honest guidance. That philosophy continues—now under a single, unified consulting practice. Thank you for following the journey.