BROWSE ALL POSTS IN:
So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is something unique about your brand that...
As an SEO expert and someone who has worked in public relations, I understand the importance of PR for businesses but I also understand that it isn’t something that is easy to sell because many businesses don’t understand it and don’t care to. Let’s face it, few people can explain what publicist...
In the wild world of do it yourself SEO, or DIY SEO for short, and digital marketing, visibility is everything. Page hits fly in from social media, google queries, and backlinks, but that’s only half the story. Your audience is going to hit the first page that matches their needs. How do you make...
Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of trial and error. If you want to know what I wished someone would have told me, keep reading. First of all, let's just make sure we're all on...
Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand stands for, whether it be transparency or quality, or innovation, etc. These are the principles that your brand is determined to uphold. A...
Artificial Intelligence (AI) is rapidly changing how Google and other search engines present information on the Internet. Is your organization on top of these new changes?