Here we share the best advice to run a successful online business. All based on years of experience.
Many people don't understand the basic definition of a sales funnel, yet, if you have an online business, you have some kind of sales funnel in place, even if you aren’t aware of it. In this article, we’ll explain what a sales funnel is, why it works, and how to...
Sales vs. marketing. What's the difference and how can understanding each help you in both areas? First up, let's dive in with a sales and marketing definition. Sales Vs. Marketing Marketing refers to brand awareness campaigns and lead generation. Sales focus on...
ABC's of Sales When you think of sales, value-based selling probably doesn't come to mind. Most people might think of the famous ABC's of sales method. Always Be Closing! While the Glengarry Glen Ross method might inspire you, it is a few steps short of a coherent...
Like many entrepreneurs, your approach to digital marketing is probably a DIY approach. As a small business owner, you are used to working by yourself or with a small team of freelancers to get things done. The thought of hiring a marketing agency for small business...
3 Strategies for Social Proof in Marketing The power of social proof in marketing is well established as a conversion tool and brands that learn how to use it correctly will benefit both their reputation and their bottomline. Social proof in marketing comes from...
So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is...
I’ve had “side gigs” on and off for many years. I’ve been a freelance fashion stylist and an independent publicist, and I made money from both side ventures. It is almost a completely normal thing, nowadays, to do freelance work on the side of your main job. Some...
Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of trial and error. If you want to know what I wished someone would have told me, keep reading. First of all,...
Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand stands for, whether it be transparency or quality, or innovation, etc. These are the principles that your...
Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people need more than facts about a product or promises from a brand to try something new. According to...