Business

Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people need more than facts about a product or promises from a brand to try something new.  According to...

There are a number of reasons why people choose to pursue the lifestyle of a digital nomad. Whether you want to travel and see the world or whether you want to break out of the 9-to-5 grind, being a digital nomad affords you certain freedoms. Before you jump into this...

Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand stands for, whether it be transparency or quality, or innovation, etc. These are the principles that your...

If you need to bring on more people to run your business, then you might wonder what qualities you should look for in candidates. Hard skills, such as search engine optimization and other marketing-specific skills, are skills that require proven track records and...

If you have data about your customers, employees, or suppliers then keep reading. Because a new law means that you could be at risk of getting fined up to 20 million euros or just over $23 million USD. And if you’re wondering if being GDPR compliant is necessary for...

So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is...

I’ve had “side gigs” on and off for many years. I’ve been a freelance fashion stylist and an independent publicist, and I made money from both side ventures. It is almost a completely normal thing, nowadays, to do freelance work on the side of your main job. Some...