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In the wild world of do it yourself SEO, or DIY SEO for short, and digital marketing, visibility is everything. Page hits fly in from social media, google queries, and backlinks, but that’s only half the story. Your audience is going to hit the first page that matches their needs. How do you make...
Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of trial and error. If you want to know what I wished someone would have told me, keep reading. First of all, let's just make sure we're all on...
Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand stands for, whether it be transparency or quality, or innovation, etc. These are the principles that your brand is determined to uphold. A...
Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people need more than facts about a product or promises from a brand to try something new. According to psychologist Robert Cialdini, the...
I decided to make this particular blog post with the sole purpose of sharing my best advice and tips on blogging for small businesses base on my personal experiences over the years. I’ve had quite a few blogs over the years. Not to mention the fact that I occasionally freelance write for...
Artificial Intelligence (AI) is rapidly changing how Google and other search engines present information on the Internet. Is your organization on top of these new changes?