How to Pitch to Media
So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is something unique about your brand that...
Is Public Relations Important For Business?
As an SEO expert and someone who has worked in public relations, I understand the importance of PR for businesses but I also understand that it isn’t something that is easy to sell because many businesses don’t understand it and don’t care to. Let’s face it, few people can explain what publicist...
DIY SEO | Affordable SEO for Small Businesses
In the wild world of do it yourself SEO, or DIY SEO for short, and digital marketing, visibility is everything. Page hits fly in from social media, google queries, and backlinks, but that’s only half the story. Your audience is going to hit the first page that matches their needs. How do you make...
You Can Become a Digital Nomad. Here’s How.
Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of trial and error. If you want to know what I wished someone would have told me, keep reading. First of all, let's just make sure we're all on...
The Definition of Brand Personality And How to Develop It
Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand stands for, whether it be transparency or quality, or innovation, etc. These are the principles that your brand is determined to uphold. A...
What is Social Proof, and is it Important?
Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people need more than facts about a product or promises from a brand to try something new. According to psychologist Robert Cialdini, the...
Blogging For Small Businesses | 6 Fundamentals For Success
I decided to make this particular blog post with the sole purpose of sharing my best advice and tips on blogging for small businesses base on my personal experiences over the years. I’ve had quite a few blogs over the years. Not to mention the fact that I occasionally freelance write for...
What Is SEO and Why Is It Important For Business
Search Engine Optimization in 2022 Any marketer knows your digital real estate is only as valuable as it is visible. In an internet landscape with thousands of options available from every SERP, how do you connect with the people who want what you have to offer? Search Engine Optimization or...
Customer Segmentation: Best Practices for Conversions
If you're like most businesses, you probably sell more than one product or offer more than one service. If there are significant differences in the products or services you offer, then there will likely be significant differences in the interest of your customers. In order to market effectively,...
Effective Link Building Strategies for 2023
If you’re a small business owner new to SEO, you probably heard that link building is an important part of your SEO strategy. Effective link building strategies can significantly improve your keyword rankings in search engine result pages (SERPs). In this article, we'll break down how to do link...
Hey there, I'm Geneva
This is my little corner of the internet where I share my two cents on one of my favorite topics—marketing. I believe in sharing really simple, effective advice to help you reach your marketing goals. So stick around for helpful content.
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