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6 Common Mistakes New Freelancers Make
I’ve had “side gigs” on and off for many years. I’ve been a freelance fashion stylist and an independent publicist, and I made money from both side ventures....

Is Public Relations Important For Business?
As an SEO expert and someone who has worked in public relations, I understand the importance of PR for businesses but I also understand that it isn’t...

DIY SEO | Affordable SEO for Small Businesses
In the wild world of do it yourself SEO, or DIY SEO for short, and digital marketing, visibility is everything. Page hits fly in from social media, google...

You Can Become a Digital Nomad. Here’s How.
Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of...

The Definition of Brand Personality And How to Develop It
Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand...

What is Social Proof, and is it Important?
Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people...

Blogging For Small Businesses | 6 Fundamentals For Success
I decided to make this particular blog post with the sole purpose of sharing my best advice and tips on blogging for small businesses base on my personal...

What Is SEO and Why Is It Important For Business
Search Engine Optimization in 2022 Any marketer knows your digital real estate is only as valuable as it is visible. In an internet landscape with thousands...