DIY SEO | Affordable SEO for Small Businesses

DIY SEO | Affordable SEO for Small Businesses

In the wild world of do it yourself SEO, or DIY SEO for short, and digital marketing, visibility is everything. Page hits fly in from social media, google queries, and backlinks, but that’s only half the story. Your audience is going to hit the first page that matches their needs. How do you make...

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You Can Become a Digital Nomad. Here’s How.

You Can Become a Digital Nomad. Here’s How.

Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of trial and error. If you want to know what I wished someone would have told me, keep reading. First of all, let's just make sure we're all on...

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The Definition of Brand Personality And How to Develop It

The Definition of Brand Personality And How to Develop It

Many people confuse brand personality with brand values. While these two compliment each other, they are not the same. Brand values are the things your brand stands for, whether it be transparency or quality, or innovation, etc. These are the principles that your brand is determined to uphold. A...

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What is Social Proof, and is it Important?

What is Social Proof, and is it Important?

Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people need more than facts about a product or promises from a brand to try something new.  According to psychologist Robert Cialdini, the...

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What Is SEO and Why Is It Important For Business

What Is SEO and Why Is It Important For Business

Search Engine Optimization in 2022 Any marketer knows your digital real estate is only as valuable as it is visible. In an internet landscape with thousands of options available from every SERP, how do you connect with the people who want what you have to offer?  Search Engine Optimization or...

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How to start a nutrition business

How to start a nutrition business

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6 simple ways to improve your deep sleep

6 simple ways to improve your deep sleep

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Boost your health with the right supplements

Boost your health with the right supplements

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My favorite natural skincare products

My favorite natural skincare products

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Hey there, I'm Geneva

This is my little corner of the internet where I share my two cents on one of my favorite topics—marketing. I believe in sharing really simple, effective advice to help you reach your marketing goals. So stick around for helpful content.

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