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SEO Vs. SEM | What's the difference? In the wild and ever-changing world of digital marketing, it’s hard to know what’s best for your site, particularly when every advertiser claims to have the perfect tool for your needs. To avoid falling prey to a sales pitch, you must understand the strategies...
Sales vs. marketing. What's the difference and how can understanding each help you in both areas? First up, let's dive in with a sales and marketing definition. Sales Vs. Marketing Marketing refers to brand awareness campaigns and lead generation. Sales focus on closing the deal and converting a...
ABC's of Sales When you think of sales, value-based selling probably doesn't come to mind. Most people might think of the famous ABC's of sales method. Always Be Closing! While the Glengarry Glen Ross method might inspire you, it is a few steps short of a coherent sales plan. The point of any...
Like many entrepreneurs, your approach to digital marketing is probably a DIY approach. As a small business owner, you are used to working by yourself or with a small team of freelancers to get things done. The thought of hiring a marketing agency for small business might be intimidating. The good...
3 Strategies for Social Proof in Marketing The power of social proof in marketing is well established as a conversion tool and brands that learn how to use it correctly will benefit both their reputation and their bottomline. Social proof in marketing comes from amplifying the voices of existing...
Artificial Intelligence (AI) is rapidly changing how Google and other search engines present information on the Internet. Is your organization on top of these new changes?