What Is SEO and Why Is It Important For Business
Search Engine Optimization in 2022 Any marketer knows your digital real estate is only as valuable as it is visible. In an internet landscape with thousands of options available from every SERP, how do you connect with the people who want what you have to offer? Search Engine Optimization or...
Mastering Google’s Search Generative Experience (SGE) | A Comprehensive Guide
In the ever-evolving landscape of digital marketing and search engine optimization (SEO), staying ahead of the curve is crucial for online visibility. One of the latest frontiers in this domain is Google's Search Generative Experience (SGE), a dynamic feature reshaping the way websites are...
Hiring a Marketing Consultant? (Read This First!)
For many small businesses, outsourcing SEO services doesn't fit within their budget so hiring a marketing consultant is the next best option. The right marketing consultant can make all the difference when it comes to achieving your goals. That's why we've put together this comprehensive guide to...
What is a Sales Funnel and Does Your Business Need One? | Definition of a Sales Funnel
Many people don't understand the basic definition of a sales funnel, yet, if you have an online business, you have some kind of sales funnel in place, even if you aren’t aware of it. In this article, we’ll explain what a sales funnel is, why it works, and how to create one for your business. Let's...
SEO Vs. SEM | What You Need To Understand
SEO Vs. SEM | What's the difference? In the wild and ever-changing world of digital marketing, it’s hard to know what’s best for your site, particularly when every advertiser claims to have the perfect tool for your needs. To avoid falling prey to a sales pitch, you must understand the strategies...
Sales Vs. Marketing | What’s the Difference?
Sales vs. marketing. What's the difference and how can understanding each help you in both areas? First up, let's dive in with a sales and marketing definition. Sales Vs. Marketing Marketing refers to brand awareness campaigns and lead generation. Sales focus on closing the deal and converting a...
Attract Clients Online with Value-based Selling
ABC's of Sales When you think of sales, value-based selling probably doesn't come to mind. Most people might think of the famous ABC's of sales method. Always Be Closing! While the Glengarry Glen Ross method might inspire you, it is a few steps short of a coherent sales plan. The point of any...
Should You Hire a Marketing Agency For Small Business?
Like many entrepreneurs, your approach to digital marketing is probably a DIY approach. As a small business owner, you are used to working by yourself or with a small team of freelancers to get things done. The thought of hiring a marketing agency for small business might be intimidating. The good...
Social Proof in Marketing
3 Strategies for Social Proof in Marketing The power of social proof in marketing is well established as a conversion tool and brands that learn how to use it correctly will benefit both their reputation and their bottomline. Social proof in marketing comes from amplifying the voices of existing...
How to Pitch to Media
So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is something unique about your brand that...
Is Public Relations Important For Business?
As an SEO expert and someone who has worked in public relations, I understand the importance of PR for businesses but I also understand that it isn’t something that is easy to sell because many businesses don’t understand it and don’t care to. Let’s face it, few people can explain what publicist...
Hey there, I'm Geneva
This is my little corner of the internet where I share my two cents on one of my favorite topics—marketing. I believe in sharing really simple, effective advice to help you reach your marketing goals. So stick around for helpful content.
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