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ABC's of Sales When you think of sales, value-based selling probably doesn't come to mind. Most people might think of the famous ABC's of sales method. Always Be Closing! While the Glengarry Glen Ross method might inspire you, it is a few steps short of a coherent sales plan. The point of any...
Like many entrepreneurs, your approach to digital marketing is probably a DIY approach. As a small business owner, you are used to working by yourself or with a small team of freelancers to get things done. The thought of hiring a marketing agency for small business might be intimidating. The good...
3 Strategies for Social Proof in Marketing The power of social proof in marketing is well established as a conversion tool and brands that learn how to use it correctly will benefit both their reputation and their bottomline. Social proof in marketing comes from amplifying the voices of existing...
So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is something unique about your brand that...
As an SEO expert and someone who has worked in public relations, I understand the importance of PR for businesses but I also understand that it isn’t something that is easy to sell because many businesses don’t understand it and don’t care to. Let’s face it, few people can explain what publicist...
Artificial Intelligence (AI) is rapidly changing how Google and other search engines present information on the Internet. Is your organization on top of these new changes?