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What Is SEO and Why Is It Important For Business

Table of Contents Search Engine Optimization in 2022 On-Page SEO (with Keywords) Technical SEO (Under the Hood of Search Engine Optimization) Core Web Vitals Safe Browsing Mobile Friendliness Is SEO Marketing? Search Engine Optimization in 2022 Any marketer knows your digital real estate is only...

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Clip art of couple looking at reviews on their individual mobile devices because they want to learn how to use social proof properly for their brands.

Social Proof in Marketing

Table of Contents 3 Strategies for Social Proof in Marketing Call-to-Action Networking for Social Proof How to Avoid Commercial Culture (Keep it Real) Social Proof in Marketing (3 Take Away Thoughts) 3 Strategies for Social Proof in Marketing The power of social proof in marketing is well...

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How to Pitch to Media

How to Pitch to Media

So you are a solo-entrepreneur or a small business owner and you have a great product or service that you’d like to share with the world. Wouldn’t it be nice to have a featured story in your local newspaper or better yet, a national magazine? Perhaps there is something unique about your brand that...

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You Can Become a Digital Nomad. Here’s How.

You Can Become a Digital Nomad. Here’s How.

Interested in becoming a digital nomad but not sure how to get started? In this article, I'll give you my best advice based on my own personal experience of trial and error. If you want to know what I wished someone would have told me, keep reading. First of all, let's just make sure we're all on...

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The Definition of Brand Personality And How to Develop It

The Definition of Brand Personality And How to Develop It

Table of Contents Brand Personalities Competence Sincerity Sophistication Excitement Ruggedness Know Your Demographic Differentiate Your Brand Personality From the Competition Cohesiveness Conclusion Many people confuse brand personality with brand values. While these two compliment each other,...

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Clip art of woman checking out online reviews.

What is Social Proof, and is it Important?

Table of Contents Social Proof Examples Social Proof in Marketing What Social Proof Isn’t The Social Proof is in the Pudding Social proof is the basic human tendency to trust in the actions of the many. From Consumer Reports to Amazon stars to trendsetting Instagram accounts, people need more than...

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Hey there, I'm Geneva

This is my little corner of the internet where I share my two cents on one of my favorite topics—marketing. I believe in sharing really simple, effective advice to help you reach your marketing goals. So stick around for helpful content.

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