noun short for search engine optimization. "digital is now the company's main marketing channel with the majority of investment going on SEO" Definitions from Oxford Languages

SEO For Dummies

Use free SEO Wordpress plugins like Rank Math or Yoast SEO and check your keyword density. Optimize your backlinks, paragraph headings, urls and alt-text.

DIY SEO Checklist

1. Have you identified your keywords? 2. Are your headings, URLs and alt text boxes keyword optimized? 3. Are you linking to relevant content both within your site and to other sources? 4. Have you linked Google Analytics? 5. Are relevant sources linking back to your content?